The objective of the foundation of Hidralia and National Geographic is to disclose the care of water

National Geographic Partners Spain and Fundación Aquae, the foundation of Hidralia, present the PhotoAquae photographic prize with the aim of disclosing the care of water in a participatory way. The deadline to participate in this contest ends on April 23.

Participation is open to anyone from any corner of Spain, who can send up to three different photographs related to water through the Instagram accounts of National Geographic (@natgeoespana) and Fundación Aquae (@fundacionaquae), which must follow to participate in this contest. The contest hashtag is #PhotoAquae19.

The photograph selected by the PhotoAquae jury, composed of photographers and members of the Fundación Aquae and National Geographic teams, will receive a prize of 1,000 euros. This contest only accepts original photographs that have not been previously awarded in other photography contests. In 2018, more than 1,200 photographs were received.

«For the 5^th edition of PhotoAquae we are proud to have the support of National Geographic, a benchmark in the world of sustainability, exploration and protection of the environment, and an emblem in the history of Photography, applied on many occasions to environmental themes and natural conservation. Not in vain, they have become the most important visual narrators with the greatest followers in the world", explains David Calle, promoter of the Unicoos educational platform, member of the Fundación Aquae Strategy Board and member of the PhotoAquae jury.

For his part, Javier Pascual, Commercial Director of National Geographic Partners Spain, comments that "the collaboration with Fundación Aquae offers National Geographic the opportunity to continue with the dissemination of the values ​​promoted by the National Geographic Society in terms of sustainability, exploration and natural conservation, through a basic asset such as water, guarantor of life on the planet, essential for National Geographic and in line with the agreements we subscribe with brands and actions linked to the preservation of the environment”.

National Geographic has more than 102 million followers on Instagram worldwide. In 2018 alone, @NatGeo published more than 3,000 images of 140 photographers from around the world, which totaled more than 1,000 million likes and had more than 42,000 million impressions. For its part, the official Instagram account of National Geographic Spain has 135,000 followers.

"With this contest we want to highlight the importance of taking care and managing water well, a finite but irreplaceable resource. If more than 7,700 million people live on our planet today, of which 2,100 million (3 out of 10) lack access to safe drinking water and are available at home; by 2050, the world population will be around 9,400-10,200 million people, of which 5,700 million will be affected by water scarcity, according to the latest United Nations World Water Development Report coordinated by Unesco (2018)”, concludes Calle.

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